EXPERIENTIAL + EVENTS

My favorite. From a Rider Lounge at Coachella to secret shows with Diplo, Skrillex or Tycho, I love working with creative agencies to bring big ideas to life with bold executions.

COACHELLA RIDER LOUNGE

I partnered with the Creative Design team on colors, patterns and placement of 5 built-out shipping containers for a marketing activation where festival go-ers could charge their phones, eat a snack and relax while waiting for their Uber to arrive at Coachella. Aside from that, I also secured influencers to promote the space.

GOLF CARTS AT KAABOO

For festival season, we piloted golf carts to transport festival go-ers between stages, extending the Uber experience into the festival by giving them the “artist experience”. It was a huge success! 92% of respondents stated this marketing activation elevated their festival experience and recalled Uber.

SECRET SHOW WITH DIPLO

We announced to riders that Diplo and Skrillex would perform together as Jack Ü at a secret location in San Francisco. The only way to get in? Request a ride in the Uber app. It was so successful it broke the app (oops) for 10 minutes. Since then, we’ve partnered with many other artists on secret shows across the world.