PORTFOLIO
RECOMMENDATIONS
WINS IN NUMBERS
Led global marketing strategy, campaigns, product launches, and communications across 3 lines of business for a bootstrapped 7-figure digital media startup
Drove 200% rev. growth YoY + 300% audience growth across organic (website traffic, podcast, social, Shopify store, 3M+ Instagram)
Generated $50K in additional monthly revenue by doubling annual membership subscriptions for a segment of small business owners via a 30-day launch
Owned go-to-market and launch of e-commerce DTC product “The 90 Day Planner” & sold out in 12 hours via Shopify
Tripled CRM email list with high-intent customers, 30-50% open rates and 5% CTR, and converted into revenue via complex email marketing automations
Grew & monetized website traffic by 500% in 12 months through SEO optimization, Pinterest strategy, content strategy, monthly exchange partners, and UX/UI website redesign
Increased monthly podcast downloads by 10x growing listenership past 1,000,000 total downloads (& turned it into a revenue stream)
Owned business development partnership with ELLE end-to-end for a year-long partnership including a sponsored clothing line and pitch contest for entrepreneurs
Monetized media channels (website, podcast, Instagram, newsletter ) through ads & sponsored partnerships with Grammarly, Glossier, and SoulCBD
Got CEO featured in Thrive Global, Forbes, Fast Company, and Goal Digger Podcast by weekly management of PR agency
Generated 20 playbooks, 30 video trainings, 5 global marketing systems, and adoption of 2 marketing tools
Owned Uber’s marketing communications for social, email, blog, push, PR, in-app, and SMS that outperformed benchmarks by 10%
Led a strike team of 8 to define Uber's strategy for tentpole moments working with global & regional Marketing teams
Set up complex email marketing automations that drove 50-70% open rates, 5% click-through rates, 100 leads/week, and $15K/month
VALUES
Diverse teams perform better
Lead with empathy & understanding
Trust your team, no micromanagement
Getting smart > looking smart
Teams win, not individuals
Be a student & let go of your ego
Praise your team members often, it makes a difference
Give & ask for thoughtful feedback
Uncomfortable conversations are encouraged
I make mistakes & so do others. Playbook & move on.
Third impressions > first impressions
Work is important, life is everything